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AN E-NEWS BRIEFING ABOUT WEB TECHNOLOGY & INTERNET TRENDS September 11, 2013
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Transitions Optical's 'Tech Talk' Facebook Tab

By CLICK Staff


Transitions Optical has launched a new "Tech Talk" Facebook tab on the company's professional Facebook page, www.Facebook.com/TransitionsOptical. The tab features Transitions researchers responding to some of the most frequently asked questions concerning adaptive lens technology, technical papers and a question-and-answer section, which allows visitors to ask a question directly of the experts.

The Transitions Tech Talk tab includes content focused on the newest additions to the Transitions family of products. Only 54 percent of eyecare professionals who answered a recent survey on technical knowledge were able to select an accurate description of how Transitions XTRActive lenses work; and even fewer understood the performance behind Transitions Vantage lenses (48 percent) and Transitions Drivewear lenses (38 percent). Even out of those who rated themselves as "very confident" in their understanding of how photochromics work, only 12 percent were able to identify the correct answers for how all three of the above products perform.

Included as part of the new Tech Talk education is a paper on Transitions XTRActive lenses. These lenses provide an option for patients who spend more time outdoors, and/or behind the windshield of a car, and want extra protection in those situations. After a brief introduction to how photochromics work, the paper provides a look behind the technology to explain how visible light activation was used to give consumers another choice in adaptive lens technology.

 

 

 

 

 



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