By CLICK Staff
A new website, featuring videos and an online shop as well as a locator for dealers around the world are some of the features of the redesigned
Mykita.com. The Berlin-based company will enable online purchases to be shipped only within Germany; international expansion of the online shop is anticipated for 2014.
The new website also provides a look behind the scenes at MYKITA HAUS: a photographic tour through the modern manufactory and four short films illustrate the development process of the handcrafted glasses. The MYKITA film was filmed in Berlin over several days and captures the atmosphere at the manufacturer—in addition to daily life and work at MYKITA HAUS, the company staff and the entire value chain are portrayed.
Another two films focus more intently on the production process of the spectacles. The model COCO, a frame made out of stainless steel, and WYNONA, an acetate model, are followed by a camera on their path from rough draft to the final presentation in the shop. Chilly Gonzales, a Canadian jazz pianist and long-time resident of Berlin, provides the soundtrack to all the films.
MYKITA MYLON and the production of avant-garde high-tech sport glasses is brought to life in its own digital film: extreme macro and highspeed sequences were used to represent the uniqueness of the ultra-light material and the complex manufacturing process.
The new MYKITA website was created in responsive design and adjusts to suit the screen resolution of the respective network device—from smartphone to desktop. The website's integrated shop finder makes it easier to locate MYKITA Shops and selected MYKITA retailers.
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