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August 7, 2013

In This Edition

Crown Vision Center

dba q&a

In Your Employ
Steps Toward Performance-Based Compensation

Back-to-School Donations

Optometrists' Salaries



Crown Vision Builds Business With New Retail Format and 'Center of Excellence' Hub

By John Sailer

ALTON, Ill.—Location, location, location, the three most important factors to consider when buying real estate are also among the reasons for Crown Vision Center's success. All but three of its 29 locations are within a ten to fifteen mile radius in the densely populated St. Louis metropolitan area. The locations are also within a short drive from the regional optical chain's "Center of Excellence," where patients from the 29 full service optometric centers are referred for further medical treatment such as cataracts and Lasik.

Company president Matt Matthews observed that the area is "not impacted too much by economic cycles. The St. Louis economy doesn't really boom or bust," he said. So, while much of the country was still suffering from sluggish business, Crown added two locations in 2012 and one so far in 2013. The typical size of each store is between 1,600 and 1,800 square feet.


dba q&a

Back-to-School Busyness Drives Optical Retailers' Business

When it comes to overall retail sales, Back-to-School shopping ranks second only to the holiday shopping season, according to economic analyst IHS Global Insight. For eyewear sales, this time of year is among the busiest, and optical retailers plan accordingly by preparing promotions, stocking up on trendy collections and even discouraging staff vacations.

The following mid-size regional optical retailers told dba the Back-to-School trends they see for 2013: Shirleen Steele, purchasing director, Henry Ford OptimEyes; Jason Van Stone, director of marketing, OptiCare Eye Health & Vision Centers, Inc.; Laura O'Neil, frame buyer, Nationwide Vision; Daniel Stanton, CEO, Stanton Optical; Gordon A. Bishop, FNAO, ABOC, RO, CEO and president, Sunland Optical; and David H. Hettler, OD, Drs. May & Hettler.


In Your Employ

Four Steps Toward Implementing Performance-Based Compensation

By Rebecca L. Johnson, CPOT, COT, COE and Evan Kestenbaum, MBA

Are you struggling with annual reviews and employees who feel entitled to a pay raise every year, regardless of their performance? Is each staff member clear about the things they do that have the greatest impact on profitability? Is it becoming increasingly more difficult to keep up with employee reviews as you add more locations and your staff grows larger? Do you find it difficult to provide constructive feedback?



Stanton Optical Taps eMedia and TV for Donations to Kids Going Back to School

PALM SPRINGS, Fla.—While some students are gearing up during this Back-to-School shopping season with clothes, supplies, eyewear, and more, some can't even afford shoes.

Stanton Optical is partnering with WPTV News Channel 5 and The Jacob S. Zweig Foundation in a community partnership known as "Operation Sneaks for School" to collect donations of new and gently used children's shoes across southeast Florida during the month of August.



Chain Optometrists Earn More than Independents, Jobson Research Study Shows

Both the median salary for optometrists as well as the average salary for optometrists in 2012 was higher for those who work for chain stores compared to independents, according to the 2013 ECP Compensation Study, produced by Jobson Optical Research in conjunction with Local Eye Site. The median salary for optometrists working in chain stores was 11.2 percent higher than that for independent optometrists, while the average salary was 14.7 percent higher for chain optometrists compared to independents, according to the report.



John Sailer, Senior Editor

Send us news about your mid-size regional optical chain or optometric group, provide us with subjects and/or questions for a future dba q&a or let us know what topics you'd like to see covered. Contact dba's Editor John Sailer at jsailer@jobson.com.

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