EYECARE Blenders Eyewear and Keep A Breast Non-Profit Continue Partnership for Breast Cancer Awareness Month 2024 By Staff Tuesday, October 8, 2024 12:18 AM SAN DIEGO, Calif.—Blenders Eyewear, an eyewear brand that is part of Safilo Group, has announced the continuation of its long-standing partnership with Keep A Breast, a non-profit organization dedicated to breast cancer prevention and education. Continuing their collaboration for the seventh year, this initiative includes the launch of Blenders' limited-edition Keep a Breast eyewear collection in which 100 percent of the proceeds benefit the organization's efforts, according to the announcement. This collaboration features the launch of a special edition Pacer and Mave X2 sunglasses in vibrant pink colorways, specially designed to raise awareness during Breast Cancer Awareness Month. To date, Blenders has raised more than $275,000 in support of Keep A Breast's vital mission, and this year, the company said it is aiming to bring the total to $300,000 through sales. This year's launch aligns with the brand's ongoing dedication to supporting important causes, ensuring that each purchase directly contributes to breast cancer education and prevention efforts. "Our partnership with Keep A Breast is more than a charitable effort—it's a commitment to driving lasting change," said Chase Fisher, founder and CEO of Blenders Eyewear. "Community is the core of everything we do, and this collaboration leverages the Blenders platform to raise awareness and support for breast cancer prevention. With both Blenders and Keep A Breast rooted in Southern California, we're uniting our local community to come together and make a difference." Special editions of Pacer (top) and Mave X2. "We're incredibly proud to continue our journey with Blenders Eyewear in 2024. Their unwavering support allows us to reach more people with life-saving information about breast cancer prevention," added Shaney jo Darden, founder of Keep A Breast. "This partnership not only funds our efforts, but it also creates a platform to engage communities in a meaningful way. Together, we're making a tangible difference in the fight against breast cancer." Blenders Eyewear's new Pacer ($79) and Mave X2 ($69) Keep A Breast sunglasses are available to purchase here.