Doctors Rated ‘Most Trustworthy’ in Pearle Vision New Survey About Trust


MASON, Ohio—Amid the uncertainties of the last year, Americans’ perceptions of trust have been affected. Pearle Vision one of North America’s largest optical retail brands and a division of Luxottica (NYSE: LUX), explored those attitudes via a newly-released national poll, which examines the role of trust and the importance of personal connections with patients.

Conducted with Opinion Research Corp. among American adults in December 2016 , the survey reported that 43 percent of participants said trust in the world has plummeted in the last year. However, the poll found that over half of Americans said they trust their sense of sight most when evaluating situations.

Doctors are one of the few groups that have maintained their trust factor among Americans within the past year. Americans surveyed said they find personal connections most important in establishing trust, including with their doctor. The respondents noted the most important aspects of a doctor visit, including the doctor explaining the diagnosis thoroughly, listening to patient concerns and answering questions in a way that they understand.

“At Pearle Vision, our ODs and opticians know that from the exam room to the retail floor, the key to earning a person’s trust is about finding small moments to show we care about the person behind the eyes,” said Doug Zarkin, chief marketing officer at Pearle Vision. “In today’s environment especially, we are proud to build connections and are focused on building trust every day,” he added, citing the vision at Pearle since its founding in 1961 by Dr. Stanley Pearle.

In Pearle’s new TV spot, which just launched nationally, called “Ben’s Glasses,” a boy and his family have exposure to such an experience. The commercial is the first installment of the brand’s “Small Moments” platform. A long version of the commercial, previewed on Hulu in January, generated over six million views and nearly 100,000 shares across Facebook and Twitter, Zarkin told Vision Monday’s CLICK, which just posted links to the video.

View the infographic about the survey on trust here.