NEW YORK—Nickelodeon International’s “Together for Good” and OneSight have announced their partnership on a new, multi-territory and multi-platform pro-social campaign, “Framing the Future,” which aims to impact kids’ eye health on a global scale. The campaign will launch on Aug. 1, 2021, and culminate on World Sight Day, Oct. 14. The campaign will educate kids and their families on the importance of eye health, clear vision and access to vision care on a global scale, through multi-property programming, original short form and digital content.

Framing the Future will broadcast to more than 67 million households in 69 territories across the U.K., Australia, New Zealand, South Africa, Southeast Asia, Latin America and Brazil; it will be supported by a digital hub, also accessible in the U.S. among other regions, where kids can pledge to take a few small actions such as protecting their eyes from the sun and taking breaks from their devices.
Kids can commit to being Junior Glasses Champions, and the digital hub will contain quizzes, polls, activity sheets, eye charts, videos and facts and resources on eye health. The campaign will aim to encourage empathy, action and advocacy by highlighting solutions in a mission to help kids get the glasses they need to learn more and live better.

Nickelodeon will also air a 3-hour Eye Spy Toons programming marathon in August, showcasing episodes featuring Nickelodeon’s spectacled characters from SpongeBob SquarePants, The Loud House, and ALVINNN!!! And The Chipmunks. Viewers will be challenged to find and count the number of characters wearing glasses, while factoids about eye health pop up during the marathon. Viewers will be encouraged to interact with the Together For Good “Framing The Future” campaign on social media using #FramingTheFuture to join others in this important vision movement.

Jules Borkent, executive vice president, kids and family, ViacomCBS Networks International, said, “Research indicates that 30 percent of students around the world are unable to live up to their learning potential because they cannot see clearly in the classroom. As millions of kids worldwide prepare to go back to school, Together for Good’s partnership with OneSight aims to encourage families to think about their own vision care needs by harnessing the power of storytelling and our global brand to educate and advocate for a more inclusive world.”

K-T Overbey, president and executive director of OneSight, said, “Kids are able to learn up to twice as much when they have the glasses they need, but they don’t always realize they have a vision problem. Through our Together for Good partnership with Nickelodeon International, we seek to educate kids on the importance of routine eye exams, caring for their eyes, and encouraging others who may need glasses. We welcome families to join OneSight in our mission to bring vision care to the 1.1 billion people globally who lack access.”

Nickelodeon International’s Together For Good platform has previously partnered with other nonprofits including Plan International, Citizens of the Great Barrier Reef, African Wildlife Foundation, and Kids’ Rights, tackling such issues as gender equity and ocean and wildlife conservation.