EYECARE: Coronavirus BRIEFING: Business Updates 1-800 Contacts Celebrates 25-Year Anniversary by ‘Fulfilling Visions that Were Put on Hold’ Due to COVID-19 Pandemic By Staff Tuesday, July 13, 2021 12:18 AM DRAPER, Utah—1-800 Contacts, a leading online retailer of contact lenses, said it will celebrate its 25th anniversary by “granting 25 deserving individuals the chance to have their vision brought to life with the launch of the REvision campaign.” With the help of its 1-800 Contacts Vision Squad, which the company says is its team of customer service experts, 1-800 Contacts will help 25 individuals turn last year's missed dreams into reality. This may include weddings, family reunions and birthday milestones, or even such bucket list items as opening a business or skydiving, according to the recent 1-800 Contacts announcement.The company noted, “As a vision company, 1-800 Contacts had big plans for celebrating 25 years in business in 2020, but those plans were put on pause to focus on taking care of customers and employees who were navigating uncharted territory. Now, at the half-year mark of 2021, the brand …. is ready to celebrate by giving back to those who also had to postpone life's moments, both big and small, over the last year and a half.”John Graham, chief executive officer of 1-800 Contacts, added that 25 years ago, the company had a vision for a better eyecare industry. “So, what better way to celebrate our 25th anniversary than to help consumers bring their own visions to life that seemed impossible due to the events of the last year and a half," Graham said. "It's because of our relentless commitment to people that we have reached this milestone, and it felt intrinsic to who we are to give something significant back to consumers at a time when we could all use a little magic."Individuals can enter the contest at the website FulfillMyVision.com. Submissions are open through July 27, 2021. A full list of terms and conditions are available at the website, also.According to the announcement, 1-800 Contacts is the largest seller of contact lenses in the U.S. and has served more than 20 million customers during the last 25 years. Its portfolio of related businesses now includes Liingo Eyewear, at-home eye exam provider 6over6, lens replacement service Boomerang and Premium Vision.