Coronavirus BRIEFING

Eyemart Express Announces Reopening of All 219 Optical Locations

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DALLAS—Eyemart Express reported Monday that all 219 of its optical stores are now “fully operational and serving customers.” It marked the first time for this occurrence since the company suspended operations in March due to COVID-19, the announcement noted. The optical retailer initially began reopening stores on May 1 as it was safe to do so. Every store has adopted new enhanced safety protocols to best serve customers and provide a seamless shopping experience.

The optical retailer said it will mark the occasion “by recognizing frontline workers, health care professionals and first responders for their dedication to providing essential services during the pandemic with free frame vouchers and a new everyday discount program” established for these individuals.

“We are thrilled to move forward and resume our store operations and know this would not be possible without the commitment demonstrated by all of the frontline workers and first responders who continue to keep us safe and healthy,” Eyemart Express chief executive officer Michael Bender said.

“Part of our corporate culture at Eyemart Express involves giving back to the communities where our stores are located. We want to do our part to give back to these key groups while helping them see clearly with savings on our convenient same-day glasses.”

Frontline workers, including grocery store employees, utility and sanitation workers, and those who work in transportation, will receive a voucher for free frames, valued up to $100, with the purchase of lenses through June 20.

The optical retailer also is launching a discount program that gives health care professionals and first responders 20 percent off all prescription eyewear purchases when they visit any Eyemart Express store. The heroes who battle the pandemic simply need to present a valid ID to receive these savings. Additional details regarding the new program can be found here.  

To thank military members for their service, Eyemart Express is doubling the everyday military discount. All veterans, active- and non-active duty military personnel, and their families will now receive a 20 percent savings on in-store prescription eyewear purchases. Eyemart Express already recognizes school faculty and staff members, including teachers, janitors, bus drivers, and administrators, for their hard work with a 20 percent discount on all in-store purchases.

“Our frontline workers, teachers, and first responders keep our local communities thriving, and we want to do our part to recognize and support them,” Eyemart Express’ Katy Hanson, vice president of marketing strategy and planning, said in the announcement.