“There are some behaviors that we’ve developed during the pandemic, like streaming instead of necessarily going to the movie theaters, [that] will stick around longer than we expect.”

According to Mark Mathews, vice president of research development and industry analysis at the National Retail Federation (NRF), consumer behavior will remain difficult to map out in 2023, but the lingering effects of the pandemic could clue marketers in on what’s to come in the months ahead. Read the article, “How Pandemic Trends Will Continue to Inform Consumer Behavior in 2023.”