We think that the future of retail will have a big experience component, especially when you are talking about sports. People want to swing a bat, try a golf club, touch a fabric, try on a shoe. They can do all of that at House of Sport, plus be able to use the experiences in the store.

Toni Roeller, senior vice president of in-store environment & visual merchandising at Dick’s Sporting Goods in a recent interview with Retail TouchPoints for its story, “Designed to Explore the Future of Retail’: Dick’s Sporting Goods Debuts House of Sport Concept.”