"The old rulebook of how we understand and interact within the real world no longer applies, and in many mays the pandemic has been a catalyst for this digital transformation. Physical retail must evolve in response, and AR has proven that it can add enormous value for consumers in the shopping journey. Now is the time for business leaders and brands to not only reimagine retail, but to catapult these immersive shopping experiences into the future."

Helen Papagiannis, author of “Augmented Human,” writing recently for the Harvard Business Review about “How AR Is Redefining Retail in the Pandemic.”  Papagiannis has been designing Augmented Reality experiences for 15 years. Her consultancy XR Goes Pop is focused on the future of retail and immersive storytelling.