"We’d initially seen a downturn around February, along the early Covid-19 outbreak impacting our China factory. However, starting in April and May, new customer acquisition and retention exceeded projections. That’s when order volume went up by more than 54 percent year-over-year, and we saw a 35 percent growth in overall unit sales. With so many optometrist locations still only open at a limited capacity, customers are finding more reasons to turn to an affordable e-commerce alternative." 

Zenni chief product officer Bai Gan, in a recent interview with Modern Retail. Gan discussed the ways Zenni is building upon the DTC eyewear momentum in the report, “How the pandemic helped Zenni hit record eyewear sales.”