NEW YORK—On Thursday, members of the optical community from all around the world came together for one purpose: World Sight Day. The annual holiday is one of the most important days for fundraising and education regarding eye health and advocacy, and this year was no exception. Even with COVID-10 putting a hold on large gatherings and social events, the optical community was able to adapt and change for a safe—and mostly virtual—World Sight Day, taking the message online as well as into our own communities.

VM has been keeping track of how ECPs, companies and organizations have been honoring World Sight Day 2020 all week in VMAIL. This weekend, we’ve rounded up some of the best visuals from World Sight Day 2020, all below.

This year’s World Sight Day theme is Hope In Sight, and focuses on the recent World Health Assembly resolution for eye health. The IAPB said, “With political commitment to take action to make eyecare an integral part of Universal Health Coverage (UHC) and to implement ‘integrated people-centred eyecare’ there is #HopeInSight.” 

The team at Visionary Eye Centre in Alberta, Canada, took to Instagram to pledge to spread the #HopeInSight message for World Sight Day. Image via visionaryeyecentre on Instagram.

To celebrate World Sight Day and educate about how best to approach your eye health, Hardeep K Kataria, OD, FAAO, who practices in Los Angeles, took to social media to share some important tips for patients heading in for an eye exam. Image via dr.hardeep.kataria on Instagram.

Optometry student and blogger Khanh T shared easy ways to preserve your vision and your eye health. Image via kt.opt on Instagram.

The team at Isthmus Eye Care in Middleton and Madison, Wisconsin, is collecting donations for Optometry Giving Sight and World Sight Day. Image via isthmuseyecare on Instagram. 

To celebrate World Sight Day, Procter & Gamble partnered with the Clovernook Center to deliver products to communities in need. Image via proctergamble on Instagram.

LensCrafters is partnering with graphic designer and illustrator Noma Bar for the launch of Your Eyes First (YEF), a new annual campaign to support World Sight Day. LensCrafters commissione Bar to create graphic images for the campaign which will be showcased through digital touchpoints in LensCrafters stores and online.


Prevent Blindness has launched a series of social media messages inviting the public to “Be A Visionary” and contact their government representatives to ask for their support of funding for programs that seek to put an end to preventable vision loss and blindness.
Nevakar is offering downloadable and shareable images for World Sight Day, each featuring educational social media copy about Myopia, World Sight Day and the importance of eye health. All the images are available on Nevakar's