Coronavirus BRIEFING

ABB Optical Group Intros Phoropter Mask PPE Solution

Product: VisibleBliss
Top Line: ABB Optical Group (ABB) announced that it will be exclusively launching the VisibleBliss personal protective equipment (PPE) solution to the eyecare industry, in conjunction with VisibleBliss LLC.
Close Up: Designed by an eyecare professional for use in eye care practices, the new VisibleBliss phoropter mask is a solution for many eyecare practices. Each singleuse, recyclable mask attaches directly to the phoropter to help protect doctors and their patients. The patent-pending product is designed to trap contaminants and prevent fogging of the phoropter lenses during refraction.
“ABB continues to listen to the needs of ECPs across the country, so that we can assist in providing them with products, services and solutions to support their success in an ever-changing, evolving environment,” said Erika Jurrens, ABB’s senior vice president of strategy and commercialization. “Giving ECPs the ability to implement additional health and safety measures through the use of a protective phoropter mask such as VisibleBliss aligns with our goal of ensuring that ECPs can successfully continue to provide essential healthcare of the best quality to each and every patient.”
In a recent survey, three out of every four ECPs who tested the VisibleBliss phoropter mask agreed that it provided an added level of protection against contaminants and provided peace of mind for both staff and patients during eye exams. More than 85 percent found the process of setting up, attaching and changing out the masks to be easy, and over two thirds of pilot users found the phoropter masks to be effective in preventing or reducing fogging of phoropter lenses as typically caused by patients wearing PPE (e.g., face or cloth masks).
“Unexpected patient sneezes and coughs are virtually impossible to avoid. I designed the VisibleBliss™ phoropter mask to trap these contaminants and reduce lens fogging, which allows ECPs to focus on providing the highest quality of eye care,” said Dr. Elvin Fenton, creator of the VisibleBliss phoropter mask. “While improving patient care is our top priority, ECPs have reported significant improvement in chair time due to reduced need for equipment cleaning, which will deliver practice benefits long after we all move past this pandemic.”
Vital Stats: ABB customers can order the VisibleBliss phoropter mask through their ABB account. Currently, the product is only available to order in the United States and is designed to be compatible with manual phoropters, but additional designs are planned for automatic models early in 2021.