In this era of Covid-19 with ever-increasing competition inside optometry, it is important for optometrists to understand the mathematics and statistics of the Google Search Results in order to stay competitive and continually attract new patients. Spending hard-earned money on marketing that does not work or deliver a return on investment, is too often the outcome. As an independent group practice partner-owner for 25 years, who was able to retire at age 52, I now advise other optometrists in how to best market their practices.

Here is the optometry marketing guidance I pass along to all of my clients to ensure that they understand the importance of their practice ranking at the top of the search listings when potential patients are looking for an eye doctor in their city.

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