Coronavirus BRIEFING

COVID-19 Crisis Response Tactics: Hoya Vision Care

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Hoya’s Optical Care Kit PPE.

VM brings you the latest information from optical companies and organizations responding to the coronavirus. Hoya Vision Care , outlined actions taken to help support ECPs in need of PPE and resources for effectively bouncing back. “Our focus was on offering targeted support that helped ECPs effectively bounce back,” said Eduardo Martins, president of Hoya Vision Care, North America. “It is important for people to feel confident and comfortable with opening their business, being out and about in their community and doing their jobs on the frontlines.” Hoya was able to procure 700 “Optical Care Kits,” each kit included:
• Eight KN95 reusable masks

• Three 300ml hand sanitizer with 75 percent ethanol

• Three protective visors with double sided anti-fog

Kits were distributed to accounts that were considered to be in higher risk areas of the country. Feedback from customers has been positive, Hoya said. Many have emailed thank you notes and posted photos to their social media channels.

The effort was globally coordinated by Hoya to help as many practices as possible. The current supply of kits has been exhausted and future needs are being assessed, Hoya said.

In addition to the safety kits, Hoya provided additional support to ECPs via:

• 10 free ABO CE courses on our eLearning portal Empower U.

• 22-page Safety Protocol for Optical Practices Guide.


Jeanette Howard, left, and Rachel Lane at Eyecare Center of Wausau wearing their PPE from Hoya.

• Tips and advice in the white paper “Bouncing Back Together.” 

• Webinars and Facebook Live events on social distance dispensing and staying connected with patients using social media.

• Updated external resources from industry and government on ecpally.com.

• Tips for alternative greetings.

• Buy-one-get-one referral program to drive patient traffic.

• Dozens of turnkey social media posts.

“We are really pleased with how quickly we were able to bring meaningful content and resources to our accounts,” Martins continued, “Our network of customers was very open and direct with us about the type of support they needed. We were able to stay focused and work in phases.

"The first phase was acknowledging and dealing with the reality of COVID-19 which involved staying connected with patients. Then we moved on to best practices for bouncing back. And now we are working to help practices maximize every patient engagement. Of course, depending on the city and state, practices are in different phases. The key is we have tools available for everyone.”

ECPs with questions about the resources available from Hoya are encouraged to ask their local territory sales manager.

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