Top Line: Essilor and Transitions Optical Debut “From Screens to Sun: Face the Light” Campaign to Unlock Patient Demand for Harmful Light Protection
Close Up: As exposure to harsh indoor and outdoor lighting and screen time continue to rise, Transitions Optical and Essilor of America are launching a new campaign to help eyecare professionals communicate to patients the superiority of Transitions lenses in enhancing the vision experience and protecting eyes from ultraviolet rays and harmful blue light. A recent Transitions Optical study found that since the beginning of the COVID-19 pandemic, 66 percent of prescription eyeglass wearers said they spend more time in front of digital screens and 22 percent of consumers report spending more time going outside into bright sunshine. “Consumers are more aware than ever before of the need to protect their most precious sense - vision,” said Sherianne James, chief marketing officer and sr. vice president of wholesale marketing at EssilorLuxottica North America. “However, it's not always easy for them to determine the best solution. Our new campaign will help ECPs unlock consumer demand and ensure patients leave their practice in the ideal protection – Transitions lenses.”
Vital Stats: The new “From Screens to Sun” campaign assets—including static and animated visuals, videos and social media posts— are available for free to eyecare professionals and will communicate how the entire portfolio of Transitions lenses .block 100 percent of UVA and UVB rays, protect against all sources of harmful blue light, from digital devices and screens indoors to bright sunlight outdoors and help reduce glare. Assets from “From Screens to Sun” are free for ECPs to download by visiting They are also invited to visit to learn more.