Practices are reopening, but it’s not yet business as usual. Optometrists share their challenges and strategies in this collection of stories.

CREATING VIDEOS TO EXPLAIN SITUATION TO PATIENTS REQUIRED PRACTICE TO CLARIFY ITS POLICIES

The Salisbury Eyecare and Eyewear YouTube channel is refreshed weekly with new content, and practice owner Melanie Denton Dombrowski, OD, MBA, FAAO, films about 10 videos in a session to release every Wednesday. But when the state optometry board strongly recommended that offices cease routine care, it was apparent that she would need a shift in the messaging she had planned. 

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