Coronavirus BRIEFING Introduces New Features to Further Customize the Website User Experience

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ALEXANDRIA, Va.—, the recently launched digital platform designed to help eyecare providers navigate the implications of the COVID-19 pandemic on their businesses, today introduces several new website capabilities intended to further customize the user experience and maximize the functionality of the website as a practical resource for eyecare providers working to adjust to “new normal” business conditions. Among the new features is a pop-up questionnaire which appears when the website homepage is launched, allowing eyecare providers to personalize their website experience and curate the available content according to their specific business needs.

The brief questionnaire asks users to specify what phase of reopening their business is in from a drop-down menu and to select what topics they are most interested in from a short list, ranging from patient marketing and reopening guides to cash flow and business loans. Once users complete the questionnaire, they are directed to a webpage with recommended articles and resources specific to their current business challenges.

In addition to the guided pop-up questionnaire, has also launched an expanded search function on the homepage, which allows website users to ask specific questions to quickly locate information. Users are encouraged to type their questions in the search box to be directed to the appropriate resources.

Dr. Justin Manning, executive vice president for professional strategies at Healthy Eyes Advantage Inc. said, “As market conditions continue to change on a daily basis, we are constantly updating with the most timely and relevant resources. With new content being added every week, it is essential that the website is easy-to-navigate so that eyecare providers are not only aware of the new resources available, but can also easily find the relevant resources they need in a timely manner.”

Dr. Manning is a leading member of the advisory board comprised of eyecare providers and responsible for advising on future content and site improvement. “With this in mind, the website advisory board has worked closely with The Vision Council to improve the functionality of the website with search tools that ensure a seamless and more curated user experience, so that our fellow eyecare providers can find the information they need when they need it,” he said.

Since launching in late May 2020, has seen almost 10,000 visitors. The regularly updated resources focused on practices in the reopening phase drive the most interaction, with almost 1,000 downloads of custom patient marketing materials.

Featuring content curated by a task force of vision community leaders and sponsored by The Vision Council, is intended to serve as a comprehensive resource to help eyecare providers navigate the complex journey from shutdown back to “new normal” business conditions with practical insights and a collection of best practices, protocols, tools and tips for reopening a practice and maintaining its health until conditions improve. and the resources included on the website are available for use and distribution by anyone involved in the vision community. Users should register on the website to receive updates as new content is posted.