NEW YORK—The national average for gross revenue at ECP locations increased last week (Sept. 27-Oct. 3) at a rate of 2 index points. That leaves gross revenue 4 index points above where it was at this point in time (Week 40) during 2019 and 7 index points below where it was during Week 40 of last year, according to Jobson’s most recent Practice Performance Tracker. Optical sales increased across the board last week at rates ranging from 1 index point to 4 index points.
Contact lens sales increased the most at a rate of 4 index points, and exams/refractions increased the least at a rate of 1 index point. In addition to gross revenue overall increasing by 2 index points, also experiencing increasing sales were frame units and lens pairs, both by 3 index points.
With its increase of 2 index points, gross revenue remains the only category at a level above that of an average week in 2019, the index baseline assigned a value of 100 for this Optical Business Tracker. All other categories remained below an average week in 2019, with contact lenses furthest from the baseline, leveling off at 87 index points.
Jobson Optical Research selected 1,500 optical locations that have been operating and reporting their sales to its partners, GPN and ABB Analytics, since 2019. The index has been rebased to an average week in 2019. Going forward, this new index base will be used as an arbitrary benchmark and assigned a value of 100.
Click here to view the complete Jobson COVID-19 Performance Tracker