NEW YORK—The national average for gross revenue at ECP locations was unchanged last week, Nov. 1-7, according to Jobson’s most recent Practice Performance Tracker. That leaves gross revenue at the same level (104 index points) where it was at this point in time (Week 45) during 2019 and 7 index points below where it was during Week 45 of last year. All optical sales categories, except exams/refractions, remained flat when comparing last week with the previous week, Oct. 25-31.
The outlier was the exams/refractions category, which decreased at a rate of -2 index points. With nearly all optical sales being unchanged last week, all categories retained similar positioning in relation to an average week in 2019—the index baseline assigned a value of 100 for this Optical Business Tracker. Gross revenue remains the only category above an average week in 2019 at 104 index points, while contact lenses remains the furthest from that benchmark at 87 index points.
Jobson Optical Research selected 1,500 optical locations that have been operating and reporting their sales to its partners, GPN and ABB Analytics, since 2019. The index has been rebased to an average week in 2019. Going forward, this new index base will be used as an arbitrary benchmark and assigned a value of 100.
Click here to view the complete Jobson COVID-19 Performance Tracker