NEW YORK—With a decline of -4 index points, the national average for gross revenue at ECP locations matched the decrease experienced by all optical sales categories, except contact lenses, last week. This category (gross revenue) for week 32, Aug. 2-8, 2021 remains below where it was at this point in time for both last year and 2019, according to Jobson’s most recent Practice Performance Tracker. All optical sales categories declined by -4 index points, except contact lenses, which saw an increase of 2 index points, when comparing last week (Aug. 2-8) with the previous week (July 26-Aug. 1).
While all optical sales categories at this point in time this year are hovering within 5 index points of an average week in 2019 (the index baseline assigned a value of 100 for this Optical Business Tracker), the decline in gross revenue and increase in contact lens sales brings these two categories closer to the 2019 average 100 index point level and to within 5 index points of each other.
Jobson Optical Research selected 1,500 optical locations that have been operating and reporting their sales to its partners, GPN and ABB Analytics, since 2019. The index has been rebased to an average week in 2019. Going forward, this new index base will be used as an arbitrary benchmark and assigned a value of 100.
Click here to view the complete Jobson COVID-19 Performance Tracker