NEW YORK—The national average for gross revenue at ECP locations decreased last week, Jan. 31-Feb. 6, at a rate of -5 index points, according to Jobson’s most recent Practice Performance Tracker. That places gross revenue at a level below where it was at this point in time, Week 6 of last year (-6 index points) as well as below where it was in 2020 (-4 index points). However, last week’s average gross revenue was 4 index points above where it was during Week 6 in 2019.
 
All optical sales categories decreased last week, ranging from -4 index points for frame units to -7 index points for contact lenses. Major storms covering a large part of the middle of the country with snow and ice from Texas to Maine last week were likely a contributing factor to across-the-board declining sales.

With all optical sales decreasing last week, only one category, gross revenue, remains above an average week in 2019—the index baseline assigned a value of 100 for this Optical Business Tracker. All other optical sales categories are below that benchmark, ranging from -4 index points below for lens pairs and frame units to -8 points below for exams/refractions.

Jobson Optical Research selected 1,500 optical locations that have been operating and reporting their sales to its partners, GPN and ABB Analytics, since 2019. The index has been rebased to an average week in 2019. Going forward, this new index base will be used as an arbitrary benchmark and assigned a value of 100.

Click here to view the complete Jobson COVID-19 Performance Tracker