NEW YORK—The national average for gross revenue at ECP locations was unchanged last week, July 18-24, when compared with the previous week. That places gross revenue at a level 5 index points above where it was at this point in time (Week 30) when compared with last year, 4 points above the same time period in 2020, and 8 points above 2019, according to Jobson’s most recent Practice Performance Tracker. All optical sales categories were either flat or up 1 index point last week when compared with the previous week.
The lens pairs category, in addition to gross revenue, was flat, while exams/refractions, frame units and contacts lenses were up by 1 index point. When comparing last week’s optical sales with the same period last year, categories were varied. Gross revenue was up by 5 points, contact lenses were up by 3 points and exams/refractions were up by 1 point. Frame units were flat, and lens pairs were down 1 index point.
With optical sales either up slightly or flat last week, one category reached a level above an average week in 2019—the index baseline assigned a value of 100 for this Optical Business Tracker—while two categories matched that benchmark, and two categories fell 1 index point below it. Gross revenue reached a level of 113 index points during Week 30 of 2022, exams/refractions and contact lenses both reached 100 index points, while frame units and lens pairs reached 99 index points.
Jobson Optical Research selected 1,500 optical locations that have been operating and reporting their sales to its partners, GPN and ABB Analytics, since 2019. The index has been rebased to an average week in 2019. Going forward, this new index base will be used as an arbitrary benchmark and assigned a value of 100.
Click here to view the complete Jobson COVID-19 Performance Tracker