"The pressure is on this year as consumers become much more selective about their purchases. While price is a key factor in purchasing decisions, it's not the only thing that is swaying these careful consumers."

Cara Wood, head of research at Salsify, commenting on a report that revealed consumer habits adopted during the COVID-19 pandemic remain in play as 68 percent of consumers are shopping more online due to delivery speed and flexibility. Download the report, “New ‘New’ Normal: Post-Pandemic Shopping Trends.”