PINELLAS PARK, Fla.—Transitions Optical announced Monday that it is “looking forward” to welcoming attendees to an in-person event for the 25th Transitions Academy, which is scheduled for Jan. 16-19, 2022, at the JW Marriott Grande Lakes in Orlando, Fla. Registration for the event is now open, the company noted in its announcement. “This upcoming event will mark 25 years of Transitions Academy and we can’t wait to celebrate this milestone and the future trajectory of the optical industry with attendees,” said Chrystel Barranger, president of Wholesale EMEA at EssilorLuxottica and president Essilor Photochromics and Transitions Optical.

“The energy and excitement that we share with our partners during Transitions Academy is truly unique, and we’re already working hard to create another unforgettable experience together.”
Industry professionals can earn an invitation to attend Transitions Academy 2022 through the following ways:

  1. Become a Transitions Innovation Award Finalist—The awards are open to optical industry professionals, educators, retailers, optical laboratories and independent eyecare professionals and practices in the U.S. and Canada. The Transitions Innovation Awards categories include: 2021 Transitions Brand Ambassador (individual-only award), Retailer of the Year, Eyecare Practice of the Year, Best in Training and Best in Marketing.
    Nominations for all Transitions Innovation Awards for the U.S. and Canada will be accepted online at from Oct. 1 through Oct. 31, 2021.
    To enter, candidates must complete a nomination form and detail their 2021 efforts in the following evaluation areas: commitment and inspiration, goals, plan and creativity, and impact and results. Nominees are welcome to enter more than one category and can self-enter, or can be nominated by a lab, lens manufacturer, industry colleague or other industry organization representative.
    An Innovation Awards resource guide and past winner profiles are also available to assist interested industry professionals with the nomination process, as well as a structured way to focus on and track their goals throughout the year.
    Additionally, two special recognition awards will also be given: one for Latin America and one for Europe.
  2. Ask a Transitions lens supplier representative—Industry professionals should let their Transitions lens supplier know they would like to register for Transitions Academy. Many lens suppliers are providing opportunities for customers to earn their way and attend.
  3. Become a Transitions Change Agent—Transitions Optical is recruiting eyecare professionals who are Generation Z or Millennials, or serve many Generation Z or Millennial patients, and are looking to change the conversations their peers and patients are having around Transitions lenses. Industry professionals interested in becoming a Transitions Change Agent can visit to apply.
  4. Request a spot/Nominate someone to attend—Although Transitions Academy is an invitation-only event, spaces are reserved for interested industry professionals from North America. Those interested can request to attend at and more details regarding cost and arrangements will be provided.
  5. Join the Speaker’s Bureau—Qualified industry speakers can email Transitions customer service to learn more about becoming a part of the Transitions Speakers Bureau.
Transitions Academy is one of the most well-recognized and unique educational events in the optical industry. Each year, hundreds of industry professionals from across the globe attend to participate in professional development and product technology workshops, hear from experts and educators on marketing and industry trends, and learn from their peers and partners during panel discussions.