Maui Jim Named for Rx Sun Lens Brand

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Maui Jim got its start in 1980 as a small company selling sunglasses on Ka'anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colors of the island to life, the company engineered the revolutionary PolarizedPlus2 lens. What began as Maui Jim’s Classic Collection of seven styles has evolved into over 125 styles of sunglasses.