"We as an industry are falling over ourselves to understand millennials. We attack the pursuit of dissecting Generation Z with vigor. There isn’t seemingly the same enthusiasm for those older consumers who have more money, more time and more need for products and services across more categories."

Russell Parsons, the award-winning editor of Marketing Week, writing recently on the publication’s website in his opinion piece, “A Memo to Marketers Everywhere, Life Doesn’t End at 50”