"It seems like every year the holiday shopping season starts sooner, and this year it's already well underway. As purse strings continue to tighten, consumers are on the lookout for deals.”

Zarina Lam Stanford, Bazaarvoice CMO, commenting on findings from Bazaarvoice’s Holiday 2023 Consumer Survey, that also revealed 81 percent of consumers will holiday shop in-store, while 72 percent plan to go online and 22 percent will be using social media for holiday gift buying.