"Consumers are telling us that they'll gladly interact with brands on their smartphones, as long as offers are personal, timely and relevant, and if they allow them to take the next step to using a mobile wallet."

Jay Hinman, Vibes' vice president of marketing, commenting on findings from a Vibes survey that polled over 1,000 mobile-centric consumers on how they interact with brands on smartphones. Download the “2023 Mobile Consumer Trends Report.”