"Gen Z is a digitally native generation that has lived their whole lives with high expectations about technology and how it can make life easier and more efficient, so it was unsurprising to see that they were the demographic with the highest belief that AI could improve the online shopping experience."

Stephen Rivera, senior director of customer success at Rokt, commenting in the article, “Why Retailers Need to Focus on the Gen Z Shopping Experience,” which notes that  88 percent of Gen Z consumers believe AI can improve the online shopping experience and 55 percent are interested in an AI assistant that would simplify product discovery and anticipate their needs and desires.