"Our membership has been broadening and the rebranding really reflects how that broadening is happening within the industry. We want to reflect that. We want to be welcoming to all the changes happening in the industry. We want our brand to not be restrictive."

Tom McGee, president and chief executive of ICSC (formerly the International Council of Shopping Centers), commenting recently on the organization’s name change to, “Innovating Commerce, Serving Communities,” as reported by Women’s Wear Daily (via Yahoo Finance) in its news story, “ICSC Rebrands Amid a Transforming Industry.”