"One of the strongest advantages of independent practice is the ability to more quickly respond within the marketplace. The larger the corporation, the longer it takes for a decision to make it through the corporate process. Being first to market allows a higher product/service sale price. After a product or service becomes a commodity (such as a pair of socks you can buy anywhere) the price comes down."

Mark Wright, OD, FCOVD, editor of Review of Optometric Business, writing recently on the Independent Strong website in his opinion piece, “Independence With Benefits: Here Are Five Advantages of Being an Independent Practice Owner.”