We have the perspective that stores are here to stay, and there is a lot of opportunity to improve how they perform. And we see our clients navigating all the change and trying to understand what they can really do to improve the performance, which technology is valid, [and] what will customers accept and like.

Tiffany Burns, a partner at consulting firm McKinsey & Co., in an interview with CBS’ Moneywatch for its story, “McKinsey makes foray into retail by selling underwear at Mall of America.”