INSIGHTS Insights for 10-8-19 By Staff Monday, October 7, 2019 12:33 PM Consumers find chatbots, spam and emails suggesting purchases unhelpful and often annoying. … Also, the stats suggest that consumers already suspect that personalization exists just to get them to spend more money.A recent study by the European digital agency Dept. to look at what consumers think of personalization, as reported by AdWeek. More details about the study are available here.