Insights for 11-6-19

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"Early to bed, early to rise, work like hell and advertise."

One of the favorite sayings of Gert Boyle, chairwoman of Oregon-based Columbia Sportswear Co., who died Sunday at the age of 95, as reported by station KGW of Portland, Ore. Boyle starred in ads for Columbia that proclaimed her as “One Tough Mother” as she put her son, Tim, president of the company, through rugged outdoor feats.