"Consumers are using phones to support that store experience, and that’s part of the reason that the retail apocalypse didn’t quite happen the way it was projected to happen. Consumers are going back to the store, and mobile devices and investments in mobility actually have supported that outcome."

-Sucharita Kodali, vice president and principal analyst at Forrester Research, who spoke Sunday about the “State of Retail Innovation 2019” at NRF 2019: Retail’s Big Show in New York City, as reported by BizTech.