Insights for 4-19-19

"Our main focus is whether the traffic we’re driving [via social media] has reasonable odds of converting. If it doesn’t, we figure out how to turn off that pipeline, then figure out how to turn on the pipeline that is likely to buy."

-Hubble Contacts co-founder and co-chief executive Jesse Horwitz, in a recent interview with Internet Retailer in which he talked about why Hubble is all-in on social media marketing.