Avoiding COVID-19 'Vacuums'

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"Of course, some people will go back and use online less frequently, but the fact we’ve got many more people shopping online than ever before is going to change [things], and brands need to think about the role of e-commerce and direct to consumer (DTC) and how that could play out going forward."

Longtime Unilever chief marketing officer Keith Weed, in a recent interview with The Drum, for its report, “Keith Weed talks DTC, trust and avoiding Covid-19 creative ‘vacuums.’”