Insights for 6-30-20

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"The retailers that will succeed will evolve with their consumers and understand that consumers want to engage in a channel-agnostic way. For consumers, it’s not either/or, but both/and, and in different need states. And they want them all to be seamless. To even talk about channels any more is the thinking of the past."

Kathy Gersch, a former Nordstrom executive and now founder and executive vice president at strategy execution and change management firm Kotter, in a recent interview with the National Retail Federation’s “Connected Commerce” blog.