INSIGHTS Insights for 7-1-20 By Staff Tuesday, June 30, 2020 7:09 PM "It is a great honor but also a great responsibility to lead our profession this coming year. Our health-care system faces many challenges during this pandemic. Ensuring our patients continue to get the essential eye care services they need and deserve must continue to be a priority."Dr. William Reynolds, the new president of the American Optometric Association (AOA), in comments reported by The Lane Report, a Kentucky-based business journal. Reynolds is president and chief executive of Eye Care Center Optometrists of Kentucky, which has offices in Richmond, Lexington, Beattyville, Irvine and McKee.