CEOs work to generate profits and return value to shareholders, but the best-run companies do more. They put the customer first and invest in their employees and communities. In the end, it’s the most promising way to build long-term value.

Tricia Griffith, president and chief executive of Progressive Corp., in a statement issued this week by the Business Roundtable. The group announced an updated Statement on the Purpose of a Corporation, which commits member executives to lead their companies for the benefit of all stakeholders – customers, employees, suppliers, communities and shareholders.