Insights for 8-23-19

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Our industry is continually changing, affecting how clients go to market and how brands and agencies work together. But one thing that will never change is that marketing, at its core, is about understanding human beings.

Marco Scognamiglio, global chief executive officer of the agency Rapp, writing on the Campaign US website about how to prepare marketing agencies for the future and the “need to rethink the roles within [our] four walls."