"So many brands use celebrities and think it means they don't need an actual concept. A celebrity is not an idea!"

Intouch Group chief creative officer, commenting in a recent Q&A interview with Muse by Clio for its report, “Intouch's Susan Perlbachs on Craft and Recruitment in Healthcare.” Muse by Clio is a leading news site for “coverage of the best in creativity in advertising and beyond,” according to the organization.