NEW YORK—The summer is now in full swing and for those of us on the East Coast, we’re just glad the weather has stayed consistently warm these past couple of weeks. As we get into one of the hottest months of the year, we start to pull out those fresh pairs of sunglasses or maybe even recycle the ones from years prior. Either way, while prepping for those Fourth of July barbeques and beach visits, we cannot forget the importance of wearing SPF lotion and sunglasses to try and combat damage from harmful UV Rays.

This past Tuesday, The Vision Council once again encouraged the optical industry (and beyond) to urge patients to protect their eyes with its National Sunglasses Day campaign. With the hashtags #NationalSunglassesDay and #SunglassSelfie, the campaign garnered over 644 million impressions, beating last year’s record of 586 million. ECPs, associations and general social media users all took part in the event and shared their posts.

Here is a small compilation of what some ECPs shared via Instagram, Twitter and Facebook.



The Vision Council got the ball rolling by
encouraging everyone to share their
#SunglassSelfies on #NationalSunglassesDay.


The Vision Council also executed a series of broadcast
interviews with senior fashion editor for Marie Claire,
Zanna Roberts Rassi and media outlets such as
“The Daily Buzz” and “Patch.com.”

The team at Amazing Eyes Optical was all
smiles while wearing their sunnies.

 Coco and Breezy were cool as usual.


Griffin Optometric Group chose to rock different
shapes for their #SunglassSelfie.

 		The team at Jupiter Dermatology and Hair Restoration
was super festive for the nationwide event.

Kristen Currie of KRQE News 13 in New Mexico put a
literal spin on her #SunglassSelfie.

 		The team at Memphis Family Vision went with some
slight color-coordination for their photo.


Dr. Justin Bazan of Park Slope Eye
went on “CT Style” to speak about the
dangers of UV rays. The segment was
executed by The Vision Council.

 		Some of Rx Optical's opticians welcomed
customers in their sunnies.
Captain Scott Kelly poses with Robonaut.

The staff at Sunglass Hut in Thunder Bay,
Ontario went for a uniform shape.
Vision Health Center Inc. in Iowa chose to go the dapper
route for their #NationalSunglassesDay photo.

Sharilyn Hummel chose to frame herself
while at Vision Quest Eye Care Center Inc.
 
The team at Wallingford Eye Care Center
pose for National Sunglasses.

Of course VM’s editors also wanted to be a part of the #SunglassSelfie fun.