"NBCUniversal has already sold 85 percent of its in-game advertising inventory for Super Bowl 56—seven months before the Feb. 13 event. NBCU has secured as much as $6 million per 30-second spot … a 9 percent increase over what CBS charged advertisers to appear in February’s Super Bowl 55."

Jason Lynch, TV editor at AdWeek, writing recently in the report, “NBCU Sells 85% of Super Bowl 56 Ad Inventory as Part of Biggest Upfront Ever.”