North Carolina OD Uses Triple Combo of Optometry, Eyewear and Lifestyle to Shape OptomEyesLife

By


Amanda Rights, OD
BOONE, N.C.—Although she has only been practicing since 2015, Amanda Rights, OD, has been making quite an impression in the social media world. Her blog, OptomEyesLife, is an independent ocular health and lifestyle blog that serves up Rights’ personal perspective on current trends in optometry, eyecare, eyewear and everything in between. The mission of OptomEyesLife is to “help you See Great, Look Stylish and Live Well,” according to the blog.

Rights, an associate optometrist in a group private practice called Blue Ridge Vision located here, has been with the practice since April 2017. “In October 2016, I created OptomEyesLife on Instagram and have since been expanding to all social media platforms. I use social media to chronicle life through my eyes as an optometrist, as well as engage with the public and other eyecare professionals,” she said.

The OptomEyesLife blog is both a creative and academic outlet for Rights and it helps her keep current with eyecare and eyewear trends. “The OptomEyesLife blog is a relatively new venture of mine, as I've never written a blog before. I started writing as a way to compile the information I've gleaned from research and to document my personal experiences as a newly graduated optometrist.”


ECPs can sign up to be a ONE by ONE
contact lens recycling center. They
encourage contact lens patients to bring
their empty plastic blister packs,
packaging and solution bottles to be
recycled in the office.
OptomEyesLife stands for "Optometry. Eyewear. Lifestyle" so Rights social media posts cover those topics. She recently wrote a three-part series about eco-friendly eyecare, including sustainable eyewear companies and included tips on how to incorporate green business practices, which gives the reader an indication of how the optical industry is changing and evolving. Rights identified five companies that “go beyond style to uphold a philosophy of environmental ethics that include eco-friendly eyewear made from recycled, repurposed, renewable or bio-based materials.

“Whether pioneering new ways to incorporate sustainable materials or using handcrafted production methods to reduce their environmental footprint, the world looks greener as a result of their innovation and commitment to the cause. Furthermore, many of the companies donate a portion of sales to charities that range from environmental preservation to eyecare in developing countries,” the article stated.

Rights enjoys posting content from her personal experiences, whether it be experimenting with different contact lenses or traveling to industry events. “My target audience includes anyone with an interest in eyecare and eyewear. I have content for everyone, ranging from ECPs and students to the public seeking more information about eye-related topics,” she said.


Rights works with patients to improve their
health by integrating her vast scientific knowledge
of eyecare and ocular nutrition with a balanced
lifestyle approach.
Rights is active on all social media platforms, but her largest following is on Instagram. “My followers are comprised of other eyecare professionals, students, bloggers and the general public.

 Rights works with patients to improve their health by integrating her vast scientific knowledge of eyecare and ocular nutrition with a balanced lifestyle approach—a powerful recipe for creating habits to live well. In September she added an ocular nutrition category to her website where people could search sub-categories Nutrients and Eye Foods. Under Nutrients, users could search by vitamin or mineral to learn more about its properties, ocular health benefits and recommended daily amounts. And under Eye Foods, users could search by food ingredient to learn more about its ocular health benefits and nutritional information.

Rights love of style is also apparent on her blog where she posts a recurring feature called Favorite Finds. The September post included sunglasses from Ferlandina by Etnia Barcelona as well as drapey roll tab sleeve jacket by ASTR the Label, a floppy brim fedora by Rag & Bone and The Brenner Boot by Madewell.


The September Favorite Find featured sunglasses from Ferlandina by Etnia Barcelona as well as  drapey roll tab
sleeve jacket by ASTR the Label, a floppy brim fedora by Rag & Bone and The Brenner Boot by Madewell.

You can find Rights on Facebook, Instagram, Twitter and Pinterest with the username @optomeyeslife.