It seems that artificial intelligence (AI) is touching many parts of our lives these days, especially in the workplace. Companies are trying to integrate AI into their workflows to save time and make workers more productive, allowing employees to take on new projects and responsibilities. As with any new and developing technology, workers are understandably skittish about adopting something they don’t fully understand. Let’s be honest, the power and reliability of AI can be daunting.

According to a new survey conducted by Teradata by NewtonX, 7 in 10 business executives said their AI strategy is not fully aligned with their business strategy; 61 percent said they fully trust the reliability and validity of their AI outputs; and 40 percent of respondents don’t believe their company’s data is ready to achieve accurate outcomes.

In the optical industry, frame and lens manufacturers, wholesalers and retailers, lens designers and eyecare professionals have begun to dip their toes into the AI waters. Many of them have reported back to VM that they are pleased about the outcomes, and they welcome the time-saving and creative aspects that come with AI.

Haley Perry, OD, is a big believer in the power of AI. The owner of Elite Eye Care located in Arden, N.C., said the practice “has leveraged AI to streamline our operations and improve efficiency across various roles.” From the front desk to the marketing department to transcribing patient notes, she said AI is playing a pivotal role throughout the entire practice.

On the frame side of the business, Washington, D.C.-based optical shop Georgetown Optician utilized AI for an ad campaign to show off its in-store collection. In Spring 2023, Georgetown Optician partnered with Design Army to create “Ad ventures in A-EYE,” an experimental ad campaign made entirely with AI, focused on the story of futuristic travelers visiting a fictional planet.

For more on how the optical industry is using AI, turn to page 36 to read our special feature this month, titled “Optical Gains Traction in Adopting AI.”