INSIGHTS Product Availability Is Essential for Great Consumer Experience By Staff Wednesday, October 2, 2024 9:00 AM “Providing great customer experiences is essential for long-term success, and retailers that ensure in-demand products are consistently and readily available will build a solid foundation for customer loyalty and profitability for years to come.”Tav Tepfer, chief revenue officer at Invent Analytics, from her blog entry, “How to Stop Phantom Inventory From Scaring Away Loyal Customers.”