“It is critical to analyze how customers are engaging with brands and categories today, and with so many consumers putting financial resolutions at the top of their list, CPGs need to adapt.”

Barbara Connors, vice president, strategy and acceleration for 84.51°, a Kroger company, commented on a new survey from Kroger on what currently tops consumers’ lists at the grocery store. Read the Supermarket News article, “Saving Money is Top of Mind for Shoppers: Kroger Survey.”